A Requiem for a Brand: Targeting the New-Age Consumer

A Requiem for a Brand: Targeting the New-Age Consumer

Writing Stage
Published On
2010
ISBN
8174367926
ISBN13
9788174367921
Drawing from his extensive business management experience, Pradip Chand turns traditional wisdon on its head when he proposes that Brand Loyalty is inversely proportional to the income and education levels of the 'knowledge consumer'. He examines how and why brands become strategic assets, traces t ...more
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