Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock

Angel Customers & Demon Customers: Discover Which Is Which, and Turbo-Charge Your Stock

Writing Stage
Published On
2003
ISBN
1440626715
ISBN13
9781440626715
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One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's t ...more

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