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B2B Without the Bs: The Business-To-Business Sales & Marketing Manual

B2B Without the Bs: The Business-To-Business Sales & Marketing Manual

Writing Stage
Published On
2006
ISBN
0974452300
ISBN13
9780974452302
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A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and services go to market the wrong way, waste money and f ...more

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There are several authors on Goodreads with this name. This is Robert^Bell....more