Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Writing Stage
Published On
2010
ISBN
0814415628
ISBN13
9780814415627
Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most peo ...more
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