Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

Writing Stage
Published On
2017
ISBN
1138675105
ISBN13
9781138675100
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Good ...more
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