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Essentials of Services Marketing

Essentials of Services Marketing

Writing Stage
Published On
1997
Published By
ISBN
0030152178
ISBN13
9780030152177
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The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.... The [book first] concentrates on defining services marketing and providing the ba ...more

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