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From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story

From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story

Writing Stage
Published On
2008
ISBN
0832950149
ISBN13
9780832950148
From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and market ...more

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