Information-Driven Marketing Decisions: Development of Strategic Information Systems

Information-Driven Marketing Decisions: Development of Strategic Information Systems

Writing Stage
Published On
1996
ISBN
0899309763
ISBN13
9780899309767
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Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on h ...more

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