Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

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Writing Stage
Published On
2009
ISBN
1282070932
ISBN13
9781282070936
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Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former C

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