Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

Writing Stage
Published On
2006
ISBN
0131873709
ISBN13
9780131873704
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Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics ...more

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