The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

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Writing Stage
Published On
2009
Published By
ISBN
1591843057
ISBN13
9781591843054
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales
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